Web design · Performance marketing · AI automation
26.1222° N 91.7946° E · Guwahati, India
Build it. Grow it. Automate it. Web design, performance marketing and AI automation from one team in Guwahati, India
We build websites that turn visitors into enquiries, bring them the right traffic and automate the follow-up, for businesses in Guwahati and clients worldwide.
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01 / Build
Business sites, landing pages and online stores that load fast on an ordinary phone and make the next step obvious.
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02 / Grow
Google Ads, Meta Ads and SEO, judged by the enquiries they bring in rather than the clicks they collect.
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03 / Automate
Assistants and workflows that answer new leads within minutes and keep a record of every enquiry for you.
What we work on
The system
How do the three services fit together?
They cover one path, from stranger to customer. Marketing brings people who are already looking for what you sell. Your website turns their interest into an enquiry. Automation replies straight away and keeps the conversation going until someone from your team takes over. With one team running all three, nothing falls between them.
- Stranger
- 02 / GrowAds and search bring them to your site
- Visitor
- 01 / BuildThe website turns interest into an enquiry
- Lead
- 03 / AutomateAn instant reply, then steady follow-up
- Customer
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01 / Build
Web design and development
Your website is where interest becomes an enquiry, or quietly doesn’t. We design and build business sites, landing pages and online stores that load quickly on an ordinary phone, say plainly what you do and make the next step obvious. Redesigns, migrations, speed and security fixes, and ongoing care plans are part of the work too.
- Business sites
- Landing pages
- E-commerce
- Redesigns
- Care plans
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02 / Grow
Performance marketing
Performance marketing means paying for, or earning, visits that turn into enquiries. We run Google Ads and Meta Ads, improve how you rank in search with SEO (search engine optimisation), and test changes that lift your conversion rate, the share of visitors who get in touch. Tracking goes in first, so all spend can be traced to the enquiries it produced.
- Google Ads
- Meta Ads
- SEO
- Conversion-rate optimisation
- Analytics and tracking
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03 / Automate
AI automation
Automation handles the routine work around each new lead. An AI assistant on your website or WhatsApp answers common questions at any hour. Workflows record every enquiry in your CRM, the system that holds your customer records, and remind your team when it’s time to follow up. You decide what the assistant may say and when a person takes over.
- AI chat assistants
- WhatsApp assistants
- Lead follow-up
- CRM integrations
- Reporting
Why one team
Why does it help to have one team for all three?
Because enquiries tend to be lost in the gaps between suppliers rather than inside any one of them. An ad agency reports clicks, a developer hands over a finished site, and nobody owns what happens between the click and the reply. One team can be held to the result, and can fix a problem wherever it starts.
Picture a campaign with a reasonable cost per click. The landing page takes several seconds to appear on mobile data, so some visitors give up before they see the offer. The ones who do send the form wait until the next morning for an answer. Each supplier can show you that their part works, and the result still disappoints.
Measurement shows the problem most clearly. Conversion tracking records each enquiry along with the ad or search that led to it. It only works when your website, your ad accounts and your CRM agree on what counts as an enquiry. Split between suppliers, that set-up easily becomes nobody’s job. Inside one team, it’s built once, tested and kept working when anything changes.
Speed of reply matters too. In a 2011 Harvard Business Review study, firms that tried to contact a new online lead within an hour were nearly seven times as likely to qualify it, meaning a real conversation with a decision-maker, as firms that waited even one hour longer. Automation answers within minutes, including at night and at weekends, and hands the conversation to your team with the details already written down.
It also makes problems easier to solve. When enquiries dip, there’s one conversation to have, with people who can see the ads, the site and the follow-up at the same time.
You don’t have to buy all three. A new website on its own, or ads for a site that already works, are both sensible starting points. We’ll tell you if one of the other services would make a bigger difference, and we’ll tell you just as plainly when it wouldn’t.
Next step
Have a project in mind?
Tell us what you’d like to change and where things stand today. We’ll come back with questions or a written quote, free and without obligation.
How we work
What happens after you get in touch?
Five steps take a project from the first conversation to steady improvement. You see the scope, the price and the timeline in writing before any work starts, and you review progress at agreed checkpoints. The durations below are typical ranges for a small or mid-sized project; your quote sets the real ones.
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A conversation
We talk about your business, your customers and what’s working now, by phone, video call or WhatsApp. You don’t need a written brief. If you already have a website or ad accounts, have the logins handy.
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A written proposal
You get the scope, a fixed price or a monthly fee, and a timeline. It lists what’s included and what isn’t, so nothing rests on assumptions. Work starts only after you approve it.
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Design, build and set-up
A landing page or a campaign can be ready within a week or two; a full website takes longer. You review work in progress on your own phone and laptop, and give feedback in plain words.
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Launch
Before anything goes live, we test forms, tracking, speed and security on real devices. Then we watch the first days closely, because that’s when small problems show up.
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Measure and improve
Each month you get a short report: enquiries, cost per enquiry, what we changed and what we’ll try next. Ongoing support is optional and quoted separately.
Why Smart Web Labs
Why work with Smart Web Labs?
Because each promise below is a working practice you can check for yourself. You own your accounts, tracking is tested before money is spent, and reports lead with enquiries and what they cost. You speak to the people doing the work. And the site you’re reading is a sample of our work.
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You own everything we set up
Domains, hosting, ad accounts, analytics and code are registered in your name. We work through access you grant, and taking it away takes minutes. If you ever move on, everything we built stays with you.
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Tracking before ad spend
No campaign goes live until test enquiries show up correctly in Google Ads, Meta and your analytics. Without that check, you’d be paying for traffic with no way to tell which ads bring customers.
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Reports that start with enquiries
Monthly reports open with enquiries and cost per enquiry, and with sales if you share them. Clicks and impressions come after, as diagnosis, because on their own they can’t tell you whether the money worked.
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Built for ordinary phones
A site that feels quick on an office laptop can crawl on a mid-range phone over mobile data. We test on that kind of phone with a slowed-down connection, and give every page a size budget it has to meet.
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Direct contact with the team
You talk to the people designing your site or running your campaigns, on WhatsApp, by phone or by email. Questions don’t pass through a chain of account managers before reaching someone who can answer them.
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Straight answers, including “not yet”
If a service won’t pay for itself at your stage, we’ll say so. A business with little website traffic rarely needs an AI chatbot yet, and a site without working tracking shouldn’t be buying ads.
This website is our own work: hand-written HTML, CSS and JavaScript, with no third-party scripts when it loads and a strict security policy. You’re welcome to view its source, or to test its speed with Google PageSpeed Insights.
A first step
Tell us where things stand and we’ll suggest a first step.
It might be a faster website, cleaner tracking or a reply system for the leads you already get. You’ll get a free quote for that step, even if it’s smaller than you expected.
Who we work with
Who is Smart Web Labs a good fit for?
Small and mid-sized businesses that want more customers from the web, and one accountable team to bring them. Location matters less than fit: we take on clients in Guwahati, across India and abroad. We’re a poor fit if you want guaranteed rankings or a promised number of leads, because nobody can honestly offer those.
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Local
Guwahati and the North-East
Local businesses that want to show up on Google Maps and in “near me” searches, and would rather talk on the phone or WhatsApp than fill in forms. If you’d like to meet, call ahead and visit us at Beltola Tiniali.
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National
Across India
Companies in other Indian cities that are happy to work remotely, over video calls, WhatsApp and shared documents. Scope, timelines and approvals are agreed in writing, so distance doesn’t cause confusion.
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International
USA, UK and elsewhere
Founders and marketing leads looking for an offshore partner they can actually reach. India Standard Time is UTC+5:30, so a London morning falls in our afternoon and a New York morning in our evening. We agree a regular call time that suits you.
Key facts
Smart Web Labs
- Name
- Smart Web Labs
- Address
- H/No. 4, B.R. Path, B/L 2, Beltola Tiniali, Guwahati – 781028, Assam, India
- Services
- Web design and development, performance marketing, AI automation
- Markets
- Guwahati, the rest of India, the United States and the United Kingdom
- Phone and WhatsApp
- +91 94351 97596
- Second phone
- +91 91014 91631
- Time zone
- India Standard Time, UTC+5:30
Questions
Questions to settle before you start
Short answers on cost, timelines, ownership and working across time zones. The FAQ page goes deeper on each service, payments, security and support. If your question isn’t covered, send it on WhatsApp or by email and you’ll get a straight answer.
How much does a website cost?
It depends on how many page designs you need, whether the site takes payments or bookings, who writes the words, and what it has to connect to. Because those vary so much, we don’t publish a price list. Describe what you need and you’ll get a written quote with the scope spelled out.
How long does a project take?
As typical ranges: one to two weeks for a landing page, three to eight weeks for a business website and six to twelve weeks for an online store. Ad campaigns and automations usually go live one to three weeks after approval. How quickly content and feedback arrive affects every one of these.
Can I hire you for just one service?
Yes. A website on its own, or ads for a site you already have, are both normal starting points. We’ll mention it if another service would make a bigger difference, but there’s no bundle you have to buy.
Do you work with clients outside India?
Yes. We take on clients in the USA, the UK and elsewhere, and work with them by email, video call and WhatsApp. Calls are booked at a time that suits your working day, and everything agreed on a call is confirmed in writing.
Will I own the website and the accounts?
Yes. Your domain, hosting, ad accounts, analytics and the site’s code are set up in your name or handed over to you. We work through access you grant, and you can remove it at any time.
Can you guarantee first place on Google, or a set number of leads?
No, and be wary of anyone who does. Google’s own guidance says no one can guarantee a #1 ranking. What we can commit to is the work: a clear plan, careful execution, honest tracking and a monthly report on what changed.
What do you need from me to get started?
A clear picture of what you sell and who buys it, logins for any accounts you already have, and one person who can answer questions and approve work. Logos, photos and existing copy help. If you don’t have them, we’ll tell you which ones are worth producing.
What happens after I send an enquiry?
We read it and reply with any questions, or suggest a short call if that’s quicker. Then you get a written quote with the scope and timeline. There’s no obligation, and if we’re not the right fit for the job, we’ll tell you.
Get a free quote
Tell us what you’re working on
A few lines about your business and what you’d like to change are enough to start. We’ll reply with questions or a written quote, whichever helps you more. If you’d rather talk it through, call, WhatsApp or email us using the details below.
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