About
About Smart Web Labs A web design, performance marketing and AI automation agency in Guwahati, working with businesses at home and abroad
The people who plan your website, run your campaigns and build your automations are the people you talk to. This page explains how we think about the work, how we behave with clients and the things we won’t do, whoever is asking.
Who we are
Who is Smart Web Labs?
Smart Web Labs is a web design, performance marketing and AI automation agency based at Beltola Tiniali in Guwahati, Assam. We build websites, run Google Ads, Meta Ads and SEO, and set up assistants and workflows that answer and follow up leads. We work with small and mid-sized businesses in Guwahati, across India and abroad, and everything we set up stays in the client’s name.
The three services share one test. Each exists to win and keep customers, so each is judged by the enquiries and sales it produces, measured before the work starts and again afterwards.
Why “labs”
Why is it called a lab?
Because we work the way a lab does: begin with a question, change one thing, measure what happened and write it down. It can look slow from the outside, but it’s the quickest way we know to stop guessing. The coordinates and instrument labels you see across this site are a nod to that habit.
01QuestionWhat should change, and how will we know?
02ChangeOne thing at a time
03MeasureWatch the number agreed at the start
04RecordDate and effect, in the running log
-
A question before every change
Each piece of work starts with what it should change and how we’ll know. “Make the website better” becomes “more of the people who arrive from Google Ads should send the form”, which comes with a number to watch.
-
One change at a time
When several things change in the same week, nobody can say which one worked. We stagger changes to ads, pages and follow-up messages so each result can be traced back to its cause.
-
Measured, then recorded
Each change goes into a running log with its date and its effect. Six months on, decisions rest on that record rather than on anyone’s memory of what seemed to work.
-
Honest about small numbers
A handful of enquiries can rise or fall by chance. When the numbers are too small to judge, we say so and wait for more before declaring a winner.
-
Written for the person paying
Reports and recommendations are written for you, not for other marketers. Where a technical term is unavoidable, it comes with a one-line explanation.
A worked example: a landing page gets plenty of visits but few enquiries. Rather than redesigning it, we might shorten the form first and leave everything else alone for two weeks. If enquiries rise, the form was the problem; if they don’t, the headline is the next thing to test.
Priorities
How do you decide what to work on first?
By fixing leaks before adding water. Money spent on traffic is wasted if the website can’t turn visitors into enquiries, and enquiries are wasted if nobody answers them quickly. So the usual order is measurement, then the site, then traffic, then automation to scale what works.
-
Measure what happens now
Tracking for forms, calls and WhatsApp goes in before anything changes, so every later decision has a baseline to beat.
-
Fix the page people land on
If visitors arrive and leave, the cheapest gain is often on the page itself: clearer words, a faster load, an easier next step.
-
Then buy or earn more traffic
Ads and SEO multiply whatever the site already does, good or bad, so they come once the site can convert.
-
Automate what’s working
Once enquiries flow, automation makes sure each one gets a fast reply and a follow-up, without adding hours to your team’s day.
The order bends when it should. A business with a good site but slow replies starts with automation; a new business with no site starts with the site.
Next step
Not sure where your leaks are?
Send a few lines about your business and the problem you’d like solved. We’ll reply with questions or a written quote, free and without obligation.
Working with us
What is Smart Web Labs like to work with?
Values are easy to claim, so here are ours as behaviours you can check. Each one is something you’ll notice within the first few weeks of working together, and something you’re entitled to hold us to. If you ever see us doing otherwise, tell us.
-
We write things down
Scope, prices, decisions and anything agreed on a call are confirmed in writing, usually the same day. When memories differ later, the written record settles it without an argument.
-
We show our working
Reports explain how each number was measured and what might be distorting it. If a figure looks too good to be true, we check it before we celebrate it.
-
We’ll say when not to spend
Some problems are cheaper to fix in your sales process than in your marketing. If more traffic wouldn’t help, or a budget is too small for an ad platform to learn from, you’ll hear it before you pay.
-
We build for the slowest phone
Your customers don’t all have new phones or fast connections. We test on the kind they do have, and treat accessibility as part of the job, not a feature to add later.
-
We leave things documented
Every project ends with notes on what was set up, where it lives, who has access and how to change it. Whoever works on it next, including your own team, can pick up where we left off.
-
We own our mistakes
When something we built breaks, or a campaign we ran wastes money, we say so, explain why and put it right first. A mistake admitted on day one costs far less than one discovered a month later.
Where we draw the line
What won’t Smart Web Labs do?
It’s simpler to say this up front. We turn down work that would put your accounts, your customers or your reputation at risk, even when it would be easy money. These are the lines we don’t cross, with the reason for each.
-
Promise rankings or a number of leads
Nobody controls Google’s results or your market. We commit to the work, careful measurement and honest reports instead, and we’d be wary of anyone who offers more.
-
Buy links, reviews or followers
They break the platforms’ rules, and the penalties land on your business rather than on whoever sold them. Google’s spam policies, for example, treat paid links as spam.
-
Use tricks on your visitors
No fake countdown timers, invented stock levels, pre-ticked boxes or pop-ups that are hard to close. They may lift a number for a week, and they cost trust that’s slow to win back.
-
Keep your accounts or code hostage
Everything is registered in your name from the first day. Leaving us should take a few emails and a handover call, never a negotiation.
-
Automate WhatsApp through the back door
WhatsApp treats automated or bulk messaging through its ordinary apps as unauthorised use. We build on Meta’s official platform, or we don’t build it.
-
Track people where the law asks for consent first
Analytics and ad tags on your site follow the consent rules of the countries you sell to. This site sets no cookies at all, because it doesn’t need any.
Clients abroad
How do you work with clients outside India?
Remotely, with everything in writing. A client in London is four and a half to five and a half hours behind us, depending on the season, and one in New York nine and a half to ten and a half. Calls go in the hours we share; decisions, files and approvals live in email and shared documents.
-
Calls
A slot inside your working day
We agree a regular call time at the start, inside your office hours. Written updates arrive before your day begins, so a call is rarely needed just to catch up.
-
Agreements
Scope, price and terms in one document
The proposal you approve sets out the deliverables, price, currency, payment stages and dates. If your company prefers its own supplier contract, we’ll review it.
-
Payment
Invoices that match the proposal
Each invoice follows a stage agreed in the proposal, in the currency agreed there, and is paid by international bank transfer. Nothing is billed that wasn’t written down first.
-
Data
Your data stays in your accounts
Customer lists, analytics and ad data stay in accounts you own. Where personal data from the UK or the EU is involved, we can agree the data-processing terms the GDPR expects.
Country-specific detail is on our pages for clients in the USA and the UK.
Wherever you are
Working from another time zone?
Tell us where you’re based and what you need. We’ll suggest a call time inside your working day and send a written quote.
Guwahati
Why Guwahati?
It’s where we live and work, and it suits the job. Clients in and around Guwahati can sit across a table from us at Beltola Tiniali. Clients elsewhere in India share our working day, and clients abroad get a team that is awake for part of theirs.
Being local matters most for local search. When someone nearby looks for a service, Google’s local results weigh how relevant, how close and how well known each business is, and that rewards knowing the area and its customers. Our page on SEO services in Guwahati explains how we approach it.
For businesses across the North-East, it also means working with a team that knows the region and its towns first-hand, rather than one guessing from another city.
The coordinates that appear across this site, 26.1222° N 91.7946° E, mark the office. They’re a small reminder that a real place and real people sit behind every page.
Proof you can check
What does this website say about our work?
It’s the one piece of our work you can inspect right now, so we built it to the standard we’d build yours. You don’t have to take our word for any of it: each claim below comes with a way to check it yourself, using free tools anyone can run.
-
Speed
Fast on an ordinary phone
Each page’s first load is under 150 KB, fonts included. Run any page through Google PageSpeed Insights to see how it performs on a mobile connection.
-
Privacy
No cookies, no trackers
Nothing loads from other companies when you visit, and no cookies are set. Your browser’s developer tools will show an empty cookie list for this site.
-
Access
Usable without a mouse or a script
Every page works with a keyboard alone and with a screen reader, and stays readable with JavaScript switched off. Try pressing Tab from the top of this page.
-
Zoom
Readable at any size
Pages reflow cleanly when you zoom in to 200% or turn your phone sideways, with no sideways scrolling to read a line.
-
Code
Valid, hand-written HTML
There’s no page builder or theme underneath. Paste any address into the W3C Nu HTML Checker to check the markup.
-
Security
Strict security headers
A content security policy blocks any script we didn’t write ourselves. securityheaders.com will grade the headers the site sends.
The same care
Like how this site works?
We’d build yours to the same standard. Tell us what you need and you’ll get a free written quote.
Key facts
Smart Web Labs
- Name
- Smart Web Labs
- Address
- H/No. 4, B.R. Path, B/L 2, Beltola Tiniali, Guwahati – 781028, Assam, India
- Services
- Web design and development, performance marketing, AI automation
- Markets
- Guwahati, the rest of India, the United States and the United Kingdom
- Phone and WhatsApp
- +91 94351 97596
- Second phone
- +91 91014 91631
- Time zone
- India Standard Time, UTC+5:30
Questions
Questions about Smart Web Labs
Short answers about who you’d be working with, the size of job we take on and where our clients are. For cost, payment, timelines and support, the FAQ page has everything in one place, and the How we work page explains each stage of a project.
Who will I actually work with?
The people doing the work on your project, with one of them as your main contact from the first call to the handover. You can reach them directly on WhatsApp, by phone or by email.
Do you take on small projects?
Yes. A single landing page, a tracking fix or one automation are all reasonable places to start, and a small first project is a sensible way to find out whether we work well together.
Do you work with businesses outside Guwahati?
Yes, across India and abroad. Most of the work happens on screens anyway: calls, shared documents and the accounts themselves are the same wherever you are.
Do you work with start-ups?
Yes, when there’s something to build on, such as a product people want or a clear idea of who it’s for. For a very early idea, we’ll usually suggest the smallest test that can show demand before a full website.
Can we see examples of your work?
This website is the example anyone can inspect, and the checks above show how to test it. Client projects are shown only where the client has agreed, and we’re happy to walk you through those on a call.
Are there businesses you won’t work with?
We decline work we can’t do honestly: products that need claims we can’t check, anything that breaks advertising rules, and projects whose budget can’t cover doing the job properly. We’ll explain why rather than simply saying no.
Get started
Start with a conversation
Send a few lines through the contact page or on WhatsApp. We’ll reply with questions or a written quote, and you decide from there.
Last updated