01 / Build
Websites that turn visitors into enquiries Web design and development from Guwahati, for businesses in India and worldwide
We design and build business sites, landing pages and online stores that load quickly on an ordinary phone and make it obvious how to get in touch. You own all of it: the domain, the hosting, the code and the content.
The short answer
What does Smart Web Labs do in web design and development?
We plan, design, build and launch websites for small and mid-sized businesses, from single landing pages for ad campaigns to full company sites and online stores. Every site is built to load quickly on a mid-range phone and to work for people using a keyboard or screen reader. We also rebuild, speed up and secure existing sites, and look after them once they’re live.
- Typical timeline
- 1–2 weeks for a landing page, 3–8 for a business site, 6–12 for a store
- You own
- The domain, hosting, code, content and every login
Problems we fix
Which website problems do we fix?
A website usually needs work for one of a few reasons, and looking dated is the least important of them. What matters is whether it brings in enquiries and whether you can keep it current without waiting on a developer. Here are the common problems as they look from your side, and what fixes each.
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People visit, but hardly anyone gets in touch
Usually the first screen doesn’t say plainly what you do, and the contact details hide in a menu. We give every key page one clear next step, with call and WhatsApp buttons that work on a phone.
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It takes ages to load on a phone
Heavy themes, sliders and oversized photos can leave a page blank for seconds on mobile data. We set a size budget for every page and load nothing the page doesn’t use.
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You can’t tell whether it’s working
Without tracking, a website is a cost you can’t judge. We set up enquiry tracking before launch, so you can see which pages and sources bring people who get in touch.
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It breaks, or gets hacked, after updates
A site built from dozens of plugins needs constant updates, and one neglected plugin can let an attacker in. We keep moving parts to a minimum and add security headers and off-site backups.
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Shoppers give up at checkout
In Baymard Institute’s checkout research, unexpected extra costs are the reason shoppers most often give for abandoning a purchase, and forced account creation is another common one. We show costs early and allow guest checkout.
What’s included
What’s included in a website project?
Every project covers planning, design, build, testing and launch, plus the parts that are easy to forget until they go wrong, such as tracking and redirects from old addresses. Beyond that, the scope depends on the kind of site. We take on six kinds of web work.
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Business and corporate websites
Explains what you do and who it’s for, with a page for each main service and a contact route on every page. We can write the copy or edit yours.
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Landing pages
One page for one campaign or offer, with no menu to wander off into. It continues the ad’s message and records every enquiry, so the campaign can be judged.
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Online stores
Product pages, checkout, payments, delivery rules, tax settings and order emails, on Shopify or WooCommerce depending on the catalogue and who runs the store.
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Redesigns and migrations
A new design or platform without losing what works. Each old address gets a permanent (301) redirect to its new page, so rankings and saved links carry over.
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Speed and security fixes
For sites that don’t need rebuilding: lighter images, unused plugins removed, caching, security headers and backups added, and the software brought up to date.
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Care plans
Optional support after launch: updates, backups, uptime monitoring, small content changes and a monthly check that forms and tracking work. Quoted separately.
Included in every build
- Designs for phone and desktop, reviewed on your own devices
- Accessibility to WCAG 2.2 level AA
- Titles, descriptions, structured data and a sitemap for search engines
- Analytics and enquiry tracking, tested before launch
- A handover guide, with every login in your name
Next step
Not sure which kind of site you need?
Describe your business and what the site should do. We’ll suggest the smallest build that does the job and send a written quote, free and without obligation.
How it works
How does a website project run?
A typical business site goes from approved proposal to launch in three to eight weeks, through the five stages below. Content sets most of the pace: projects move fastest when the words and photos are ready early. These durations are typical; your proposal sets the real ones.
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Plan
We agree who the site is for, what it must get them to do and which pages that takes. You get a sitemap: the list of pages and how they link.
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Words and wireframes
Content comes before design, since a layout drawn around placeholder text usually has to be redone. Wireframes are plain sketches that settle what goes where.
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Design
We design the key pages for phone and desktop together. You review them on your own devices; the proposal sets how many rounds of changes are included.
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Build and test
We build to the approved designs, then test on real phones, with a keyboard alone and with a screen reader. No page goes live until it meets its size budget.
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Launch and hand over
Redirects, analytics and Search Console go live with the site, and we watch the first days closely. You get an editing guide and every login.
Measuring results
How will you know the new site is working?
By counting enquiries rather than compliments. Tracking for forms, calls and WhatsApp goes in before launch, and if you have an old site, we record its numbers first as a baseline. After launch you can compare the two, and check each page against Google’s published speed thresholds.
LCP
2.5 s
Main content shows
INP
200 ms
Responds to a tap
CLS
0.1
Layout stays put
- Good
- Needs improvement
- Poor
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Enquiries
Enquiry rate
The share of visits that end in a form, a call or a WhatsApp message: the plainest sign of whether the site does its job.
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Sources
Where enquiries come from
Which pages, searches and campaigns led to each enquiry, showing which pages deserve more work and which traffic is worth paying for.
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Speed
Core Web Vitals
Google’s measures of how fast the main content appears, how quickly the page responds to a tap and how much the layout jumps. Google rates a page as good when, for 75% of visits, these stay within 2.5 seconds, 200 milliseconds and a shift score of 0.1.
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Search
Search visibility
Impressions, clicks and indexing problems from Google Search Console, Google’s free report on how it sees your site. After a redesign, redirect mistakes show up there first.
A month after launch you get a short report comparing the new site with the old baseline. On a care plan, it arrives monthly, with what we changed and what comes next.
Your site
Planning a new site, or fixing the one you have?
Send the address and a few lines about your goals. You’ll get questions or a written quote, whichever moves things forward.
Tools and stack
What do you build websites with?
The platform follows from two questions: who will edit the site, and what it has to do. Sites that rarely change can be hand-coded for speed and security. Sites your team updates every week belong on WordPress, and stores on Shopify or WooCommerce. Whichever we use, the accounts are in your name.
Build platforms
- Hand-coded HTML, CSS and JavaScript
- Fastest and hardest to attack, with no theme or plugins to update. This website is built this way.
- WordPress
- For sites with regular news, articles or listings, with a small set of well-maintained plugins.
- Shopify
- For stores that want hosting, security and checkout handled for a monthly fee.
- WooCommerce
- For stores that belong inside a WordPress site, or need unusual product rules.
Measurement
- Google Analytics 4
- Visits, sources and enquiries, with consent settings where the law requires them.
- Google Search Console
- How Google crawls, indexes and shows the site.
Quality checks
- Lighthouse and PageSpeed Insights
- Speed and good-practice audits on a simulated mid-range phone.
- axe
- Automated accessibility checks, followed by keyboard and screen-reader tests by hand.
- W3C Nu HTML Checker
- Confirms the page code is valid HTML.
What it costs
What affects the cost of a website?
We quote each project after a conversation, because two sites with the same number of pages can differ several times over in the work involved. The factors below decide most of the price. Knowing them helps you spend where it changes results and save where a simpler option will do.
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Distinct page designs
Twenty service pages that share one layout cost less than six pages that each need their own. We price layouts, not page counts.
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Who writes the words
Supplying final text lowers the price. Having us interview you and write the pages adds time to the project.
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Editing needs
A content management system (CMS), the dashboard your team uses to edit pages, adds set-up and ongoing updates. If the site rarely changes, you may not need one.
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Store features
Product count and variants, payment gateways, delivery rules, GST invoices and multiple currencies each add set-up and testing.
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Connections and migration
Every link to a booking tool, CRM or inventory system has to be built, tested and maintained. Moving a large old site adds content transfer and redirect mapping.
The quote is a fixed price for the scope written into it. Anything added mid-project is priced first, so you decide before the cost changes.
Comparison
Website builder, template or custom build: which should you choose?
It depends on your budget, how much the site has to do and who will look after it. A website builder is often the sensible first step for a new business. A custom build earns its cost when the site has to load fast, rank, connect to other systems or win against strong competitors.
| What matters | Website builder | Template theme | Custom design and build |
|---|---|---|---|
| Examples | Wix, Squarespace and similar | A ready-made WordPress or Shopify theme | Designed and built around your business |
| Upfront cost | Lowest | Low to moderate | Highest of the three |
| Ongoing cost | A monthly builder subscription | Hosting, plus any paid plugins | Hosting, plus an optional care plan |
| Time to launch | Days, if you build it yourself | Two to four weeks | Three to eight weeks for a business site |
| Speed on a mid-range phone | Largely in the builder’s hands | Often slowed by features you don’t use | Set by a size budget from the first page |
| Leaving later | Usually only text and images come with you | Possible, with some rework | You own the code and can move it anywhere |
| Best for | Testing a new idea cheaply | Standard needs on a tight budget | A site that has to win business |
If a builder will do the job for now, we’ll say so.
A straight answer
Weighing a builder against a custom site?
Tell us what the site has to do and we’ll recommend one route, even when it’s the cheaper one.
How it connects
How does the website work with marketing and automation?
The website sits in the middle of the path from stranger to customer: ads and search send people to it, and automation picks up the enquiries it produces. Planning for both from the start saves rebuilding landing pages, forms and tracking later.
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02 / Grow
Performance marketing
Campaigns need landing pages that match each ad, and tracking that Google and Meta can read. Built in from the start, they let campaigns begin the week the site launches.
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03 / Automate
AI automation
Forms and WhatsApp buttons can pass each enquiry straight to your CRM, or to an assistant that replies within minutes, with the page and campaign it came from attached.
Questions
Questions about web design and development
The questions owners most often need settled before commissioning a site: whether to rebuild, who edits and writes it, and what happens to rankings, hosting and security. Payments, contracts and support are covered on the FAQ page.
Do I need a new website, or can my current one be fixed?
Often it can. If the content is sound and the trouble is speed, tracking or security, targeted fixes cost far less than a rebuild. If visitors can’t tell what you do, rebuilding usually pays off. We’ll tell you which applies.
Will I be able to update the site myself?
Yes, if you’ll edit it often: we build on a content management system and show your team how to use it. On hand-coded sites, we make text changes for you, under a care plan or as needed.
Do you write the content?
We can. We interview you, draft each page and revise it with you. If you’d rather write it yourself, we’ll send a page-by-page brief and edit what you send.
Will we lose our Google rankings if you rebuild the site?
Not if the move is handled carefully. We keep addresses that already rank where we can and redirect every other old address to its new page. Google notes that rankings can fluctuate for a while after any significant change, so we watch Search Console closely for the first weeks.
Do you arrange hosting and the domain?
Yes. We’ll set up hosting in your name, or work with the hosting and domain you already have. Either way, you hold the accounts and the renewal dates.
Will the site work for people with disabilities?
We build to WCAG 2.2 level AA, the current international accessibility standard, and test each page with a keyboard and a screen reader as well as automated tools. Clear headings, good contrast and labelled forms help every visitor.
Can an online store take payments from India and abroad?
Yes. Stores selling in India usually need UPI, cards and net banking; stores selling abroad need international cards. Shopify and WooCommerce both work with gateways that handle these, and we’ll suggest one based on where your customers are and the fees.
How do you keep the site secure after launch?
Fewer moving parts come first: hand-coded sites have no plugins to exploit, and WordPress sites get only well-maintained ones. We add security headers and off-site backups; on a care plan we also apply updates and watch for downtime.
Get a free quote
Tell us about the site you need
A few lines are enough: what the business does, what the site should achieve and your current web address, if you have one. We’ll reply with questions or a written quote. If you’d rather talk first, call, WhatsApp or email us.
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